Angela Williams
Creative Leadership. Luxury Sensibility. Operational Scale.
Helping beauty, fashion, and retail brands create bold ideas and turn them into high-impact creative at scale. I lead global teams, build brand systems, and design workflows that deliver exceptional work at speed without compromising creative excellence, from high-growth startups to $3.5B flagships.
What I Bring:
Creative leadership & team building (4 to 15+ people)
Creative strategy & visual direction that drives business results
Innovative production approaches (including AI-enhanced operations)
Enterprise brand systems & governance at scale
Cross-functional leadership across creative, product, marketing, and merchandising
Select Experience:
Pottery Barn (Williams-Sonoma Inc.)
Director, Creative Services | 2021–2025
Led visual strategy and creative production for Pottery Barn's $3.5B eCommerce platform, including Marketplace. Built and scaled a 13-person global creative team, tripling output while balancing luxury brand positioning with conversion optimization.
See's Candies
Creative Director | 2019–2021
Directed integrated seasonal campaigns across digital, print, catalog, and packaging for iconic American confectionery brand. Led photographers, stylists, and creative teams through 8+ product launches annually, balancing 170+ years of heritage with contemporary storytelling.
Walmart eCommerce
Senior Art Director, Fashion & Beauty | 2017–2018
Led creative strategy for $2B+ platform. Redesigned email templates using data-driven insights, increasing weekly engagement and conversions by .75%. Managed team through Walmart's largest eCommerce redesign.
Tria Beauty
Director, Global Creative | 2011–2015
Built creative function from ground up during hypergrowth phase that earned Deloitte Fast 500™ recognition (#88). Led transformative rebrand that enabled Sephora launch and international expansion, driving 200% growth to $50M+ revenue. Hired and scaled 10-person team while establishing enterprise creative operations.
Additional Clients (independent practice)
Tatcha, Kendo Brands, DHC Skincare, Old Navy, Stella & Dot, Atlassian, and others across beauty, fashion, retail, and DTC.