Angela Williams
CREATIVE DIRECTOR
The most rewarding creative work happens when a brand is ready for its next chapter.
Every chapter has expanded my perspective.
Print and packaging design sharpened my attention to detail.
Time on photography sets taught me that brands are shaped long before a headline is written.
eCommerce changed how I think about scale.
I've always been more interested in building than maintaining.
I like unfamiliar problems.
My creative journey is ongoing.
I’m a Creative Director with 15+ years shaping consumer brands across beauty, home, retail, and eCommerce. My work spans brand identity, packaging, photo art direction, campaigns, and the creative systems behind them: from helping launch Tatcha at Sephora and reshaping a start-up beauty brand to scaling the creative engine behind Pottery Barn’s $3.5B eCommerce business.