Angela Williams
For over a decade, I have been bringing creative leadership, bold ideas, luxury sensibility, and operational scale to retail, DTC, beauty, and lifestyle brands. Most recently at Pottery Barn, I oversaw visual strategy and creative production for a $3.5B eCommerce business. Earlier, I led creative for See’s Candies, Tatcha, and Walmart, delivering elevated, scalable brand experiences across digital, print, packaging, and omnichannel campaigns.
What I Do
Drive Visual Brand Strategy
Shaping brand positioning and aesthetic direction that elevates market presence while supporting business objectives.
Establish Brand Systems & Governance
Creating comprehensive frameworks (style guides, templates, asset libraries) that ensure quality and consistency at scale without stifling creativity.
Build & Scale Creative Teams
Hiring, developing, and leading high-performing teams (4 to 15+ people).
I create cultures where creative professionals thrive while delivering consistent results.
Pioneer Workflow Innovation
Implementing AI-enhanced processes and production systems that double efficiency.
I stay ahead of technology trends to give teams competitive advantages.
Lead Cross-Functional Collaboration
Partnering with product, marketing, merchandising, and executive stakeholders to align creative with business goals.
Experience Highlights
Pottery Barn (Williams-Sonoma Inc.)
Director, Creative Services | 2021–2025
Led visual strategy and creative production for Pottery Barn's $3.5B eCommerce platform, including Marketplace. Built and scaled a 13-person global creative team, tripling output while balancing luxury brand positioning with conversion optimization.
See's Candies
Creative Director | 2019–2021
Directed integrated seasonal campaigns across digital, print, catalog, and packaging for iconic American confectionery brand. Led photographers, stylists, and creative teams through 8+ product launches annually, balancing 170+ years of heritage with contemporary storytelling.
Walmart eCommerce
Senior Art Director, Fashion & Beauty | 2017–2018
Led creative strategy for $2B+ platform. Redesigned email templates using data-driven insights, increasing weekly engagement and conversions by .75%. Managed team through Walmart's largest eCommerce redesign.
Tria Beauty
Director, Global Creative | 2011–2015
Built creative function from ground up during hypergrowth phase that earned Deloitte Fast 500™ recognition (#88). Led transformative rebrand that enabled Sephora launch and international expansion, driving 200% growth to $50M+ revenue. Hired and scaled 10-person team while establishing enterprise creative operations.
Additional Clients (independent practice)
Tatcha Beauty, Kendo Brands, DHC Skincare, Old Navy, Stella & Dot,
Atlassian, and others across beauty, fashion, retail, and DTC.