OVERVIEW

This studio shoot was a creative collaboration with photographer Ericka McConnell, developed specifically for social media. The goal was to capture the spirit of the holiday season in a bold, unexpected, and colorful way — bringing a fresh twist to traditional festive imagery. Bright, joyful clothing choices and vibrant styling helped amplify the mood, resulting in content that felt both celebratory and visually distinct.

ROLE

Creative Director

RESPONSIBILITIES

Concept
Model Casting
Photo Art Direction