OVERVIEW

The product packaging brings Stella & Dot’s brand ethos of personal style to life. Just as each Stylist and customer is unique, the packaging was designed to reflect individuality and self-expression. Custom gift wrap and ribbon details underscored the social and celebratory nature of the brand’s business model—turning every order into a personal, shareable moment that felt as special as the jewelry inside.

ROLE

Creative Director

RESPONSIBILITIES

Design Leadership
Art Direction
Print Production

BUSINES IMPACT

• Contributed to Stella & Dot’s first million-dollar day in sales.

• Stella & Dot evolved into a confident, fashion-first brand with a clear voice and elevated look.