OVERVIEW

Founded by the inventors of the LightSheer™ — the gold standard in professional laser hair removal — Tria Beauty launched as a high-growth tech beauty start-up with global ambitions and a rapidly expanding presence in Korea, Japan, the US, and Europe.

What began as a single-product brand evolved into a 15-product portfolio, requiring a rebrand, a cohesive and elevated creative system to support growth.

The creative goal for this campaign was to showcase the most important benefit of the Hair Removal Laser — hair-free, beautiful skin.

ROLE

Global Creative Director

RESPONSIBILITIES

Brand Identity
Brand Voice
Product Launches
Package Design
Global Website Redesign
Digital Design
CRM
Photo Art Direction
Team Leadership
International Cross-functional Partnership

BUSINESS IMPACT

• Net sales reached $45 million, a 66% increase from $27.1 million
• Named #45 on the San Francisco Business Times Fast 100 list, highlighting a 132% growth
• Tria ranked #88 on Deloitte's Technology Fast 500™