Inverness, fall

The fall season, with its crisp air and golden hues, mirrors the quiet anticipation of a new life about to begin. Just as fall marks the transition into a new season, the arrival of a baby signals the start of an extraordinary chapter.

Client: Ericka McConnell
Role: Creative Director

Inside a small bedroom with wooden walls, a woman with curly hair sits on a colorful rug in front of a bed, looking toward the camera. Outside the dark blue doorway, a pair of black boots is on the wooden floor.

The Challenge

Set against the raw, windswept beauty of Inverness, this editorial shoot was conceived as a visual narrative for social media, capturing the quiet strength and vulnerability of transition. Featuring a pregnant model, the imagery explored themes of rebirth, identity, and femininity through light, landscape, and form.

Fashion photography by Ericka McConnell and Angela Williams of model in a floral dress standing at an open doorway, touching her curly hair, with a bed visible in the background.
Editorial photography by photographer, Ericka McConnell and Creative Director, Angela Williams of a disheveled bed with white sheets, two white pillows, and a pink striped pillow with a black zipper, against a wooden headboard.
Editorial photography by photographer, Ericka McConnell and Creative Director, Angela Williams, featuring a tree with a bent trunk and spreading branches in a garden, with a shawl hanging from a branch, surrounded by grass, leaves, and other plants.

The Solution & Result

The campaign presented a more intimate, poetic view of motherhood and new beginnings, intentionally blurring the lines between fashion, portraiture, and storytelling.

A woman with curly brown hair and light skin looking at the camera, wearing a patterned short-sleeve top.
Close-up of a person wearing a flowy silver skirt, floral long sleeve top, black ankle boots, standing outdoors on grass and dirt.
Close-up of a woman with curly hair and brown skin, with sunlight highlighting her face and hair.
Photography by Ericka McConnell and Angela Williams of a person holding a small black perfume bottle with gold cap in their hand, with a floral patterned background.
Fashion photography by Ericka McConnell and Angela Williams of a model in a patterned dress standing on a grassy path in a field with trees and hills in the background.
Two cups of coffee on tied-dye cloths placed on a tree stump outdoors, surrounded by three oranges and some green leafy vines.