Selected Work
Every project started with a different challenge. Modernize a heritage brand. Prepare an emerging brand for retail. Build a creative organization that could scale. Reimagine how people experience a brand. The work that follows is about what happened next.
POTTERY BARN
Designing the Creative Engine
Behind Pottery Barn
DHC SKINCARE
Reimagining a Japanese Beauty
Brand for the U.S. Market
TRIA BEAUTY
From Medical Device to Beauty Brand
TATCHA
Preparing a Niche Beauty Brand
for Prestige Retail
