INVERNESS, FALL

The fall season, with its crisp air and golden hues, mirrors the quiet anticipation of a new life about to begin. Just as fall marks the transition into a new season, the arrival of a baby signals the start of an extraordinary chapter.

Two ceramic cups with tea on cloth napkins, citrus fruits and greenery on a tree stump outdoors.

OVERVIEW

Set against the raw, windswept beauty of Inverness, this editorial shoot was conceived as a visual narrative for social media, capturing the quiet strength and vulnerability of transition. Featuring a pregnant model, the imagery explored themes of rebirth, identity, and femininity through light, landscape, and form.

The campaign offered a more intimate, poetic view of motherhood and new beginnings — intentionally blurring the lines between fashion, portraiture, and storytelling.

ROLE

Creative Director

RESPONSIBILITIES

Concept
Photo Art Direction

Photography by Ericka McConnell and Angela Williams of yellow autumn leaves on branches against a bright, blurred background.
Photography by Ericka McConnell and Angela Williams of a grey and red striped cloth draped with a lemon and a pomegranate resting on it.
Fashion photography by Ericka McConnell and Angela Williams of model in a floral dress standing at an open doorway, touching her curly hair, with a bed visible in the background.
Fashion photography by Ericka McConnell and Angela Williams of models sitting in the doorway of a small house, wearing a floral dress, with a rug and bed inside, and a pair of boots outside on the porch.
Photography by Ericka McConnell and Angela Williams of a person holding a small black perfume bottle with gold cap in their hand, with a floral patterned background.
Photography by Ericka McConnell and Angela Williams of a light fabric hanging from a tree branch in a garden setting with leafy trees and bushes.
Photography by Ericka McConnell and Angela Williams of bed with white sheets and pillows, featuring a pink striped pillow
Fashion photography by Ericka McConnell and Angela Williams of a model in a patterned dress standing on a grassy path in a field with trees and hills in the background.
Photography by Ericka McConnell and Angela Williams of a model lying on a bed with a pink blanket, floral dress, and colorful rug in a wooden room with a window.
Photography by Ericka McConnell and Angela Williams of mdel with curly hair wearing a floral top
Close-up beauty photography of a person with curly hair partially covering their face by Ericka McConnell and Angela Williams
Fashion photography by Ericka McConnell and Angela Williams of model standing outdoors with a patterned blanket on grass
Fashion photography by Ericka McConnell and Angela Williams of a model wearing a shiny silver skirt, floral top, and black ankle boots, outdoors.