OVERVIEW

For generations, See’s Candies has been synonymous with celebration — a beloved part of holiday rituals and family traditions. With decades of chocolate-making heritage, the brand holds a nostalgic place in the hearts of customers of all ages.

The creative goal was to honor this legacy while refreshing product offerings each season — elevating every campaign and package design, from Valentine’s Day to the winter holidays.

ROLE

Creative Director, freelance

RESPONSIBILITIES

Campaign Concepts
Photo Art Direction
Catalog Layout & Printer Mechanicals
Seasonal Packaging Design
Seasonal Packaging Printer Mechanicals

BUSINESS IMPACT

• National Lollypop Day in 2020 achieved a conversion rate 47% higher than the brand’s average.

• See’s Candies achieved $80 million in pre-tax profit, marking a significant milestone in its financial performance.