OVERVIEW

Stella & Dot, a pioneering social selling jewelry brand, empowered women to become their own bosses through a flexible, community-driven selling model. During a high-growth period, it needed an elevated creative expression that matched the spirit of its mission.

As Creative Director, I led bold brand storytelling initiatives that resonated with a new generation of female entrepreneurs.

ROLE

Creative Director

RESPONSIBILITIES

Marketing Campaigns
Print Catalog
Photo Art Direction
Package Design
Video
Website for Stylists
Training Collateral for Stylists
Team Leadership

BUSINESS IMPACT

• Contributed to Stella & Dot’s first million-dollar day in sales.

• Stella & Dot evolved into a confident, fashion-first brand with a clear voice and elevated look.