The Challenge

Stella & Dot, a pioneering social selling jewelry brand, empowered women to become their own bosses through a flexible, community-driven selling model. During a high-growth period, the brand needed an elevated creative expression that matched the spirit of its mission. As Creative Director, I was challenged with telling this story across the website, catalog, and packaging that would capture the energy and ambition of women building their own businesses.

The Solution & Result

My creative strategy was anchored by the powerful message: Your best accessories are Confidence and Dare. The strategy was implemented across all touchpoints, creating cohesive storytelling that celebrated both jewelry and the women who wore it. Each touchpoint reinforced the idea that Stella & Dot was equipping women with the confidence to build their own success stories.