OVERVIEW
Tatcha is one of the most thoughtfully conceived and efficacious DTC beauty brands, rooted in the elegance of Japanese skincare rituals. The creative goal was to create a holiday campaign that moved beyond promotion to deepen emotional resonance — capturing the spirit of gift-giving in Japanese culture and delivering it in a way that felt modern, meaningful, and uniquely Tatcha.

ROLE

Creative Director

RESPONSIBILITIES

Campaign Concept
Design Leadership
Snowflake Design
Gift Packaging Design
Photo Art Direction

BUSINESS IMPACT
The success of this campaign was reflected in its extended run for a second consecutive year, a testament to its strong engagement with consumers and high site conversion rates.