WALMART eCOMMERCE

Feel the Love — and break away from the blue and gray. Step into a world of pink, red and white for the day.

Walmart makeup campaign with products arranged on a tray including lipstick, eyeshadow palettes, blush, nail polish, and a calming gel mask with "Feel the Love" text on the side.

OVERVIEW

While on Walmart’s eCommerce team, I led a collaborative team of five graphic designers in concepting, designing, and executing seasonal campaigns that drove conversion and engagement across the apparel and beauty categories.

The creative goal for this Valentine’s Day campaign was simple: saturate every digital touchpoint with the spirit of love. From soft blush tones to playful heart motifs, the campaign delivered a joyful, romantic atmosphere designed to inspire giving. A wide assortment of curated gifts was showcased across channels, making it easy for shoppers to find something special for everyone they love.

ROLE

Senior Art Director

RESPONSIBILITIES

Concept
Design Leadership
Email Template Redesign
Photo Art Direction

BUSINESS IMPACT

• Data-driven eCommerce campaigns and visual design were instrumental to 40% YOY increase in revenue.

• Email stream template redesign increased the weekly email conversion rate average 0.5 - 0.75%.

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Walmart makeup campaign with products arranged on a tray including lipstick, eyeshadow palettes, blush, nail polish, and a calming gel mask with "Feel the Love" text on the side.
Walmart Valentine's Day webpage featuring categories like candy, stuffed animals, greeting cards, and gifts for men, women, kids, and teachers.
Email

Email