High Energy Fun

Staying true to Old Navy’s bold, spirited personality

Client: Old Navy
Role: Art Direcor, freelance

A woman with long dark hair, smiling with teeth visible, wearing a light blue sweatshirt and a delicate necklace, resting her chin on her hand and smiling brightly.

The Challenge

Old Navy’s eCommerce team operates a high-volume, in-house photo studio where efficiency, consistency, and creativity go hand in hand.

My challenge was to meet the high-volume demands of a digital storefront in a constant state of movement while upholding the brand’s integrity and spirited personality.

The Solution & Result

Done, beautifully.

Old Navy model wearing light blue leggings, a tie-dye sweatshirt, and white sneakers, appearing to walk.
Close-up of a young woman smiling, wearing a beige hoodie with the hood up, her blonde hair styled in loose waves, and a small gold necklace.
A smiling woman with short blonde hair holding a white bedsheet.
A woman in a pink sports bra and matching high-waisted workout leggings poses confidently, with a reddish jacket draped over her shoulders, set against a plain light background.
Old Navy model squatting in a denim jacket, white sneakers, and camo pants, smiling.
Old Navy model wearing pink knit beanie, gray hoodie, and denim jacket
Woman smiling, jumping, wearing orange long-sleeve top and pink and white patterned leggings.
Old Navy model wearing a camo-patterned jacket, adjusting the collar.