The Challenge

What Do I Do is a modern wedding planner by certified etiquette trainer Mariah Grumet Humbert, founder of Old Soul Etiquette. My challenge was to design a guide for couples that would steer them through every stage of their celebration while reflecting Mariah’s signature approachable perspective to etiquette… classic with a contemporary twist.

The Solution & Result

I developed a visual toolkit of colors and patterns to define Mariah’s version of contemporary with a twist. In this case, the toolkit features mid-century-inspired graphics paired with more traditional typography.

What Do I Do? has received rave reviews and continues to have 100% positive reviews on Amazon.